Video has become one of the most highly effective material types in latest years--whether as a frequent aspect of a weblog (like good ol' White board Friday) or as a popular material strategy--but when you're using movie as a technique it will pay to consider your objectives. Are you looking for weblink generation? Keyword and key phrase focused content? Marketing and recognition? All of the above?
Basic Tips For Video optimization- These 5 primary guidelines for movie SEO are a start for promoters looking to enhance the “searchability” of their videos.
1. Optimize with search phrases.
Just like any type of text-based material, movie SEO involves optimizing with target appropriate search phrases — both for search engines and for buyer. Use search phrases in:
- File name
- Title
- Tags
- URL
- Link text
Beyond that, include a paragraph of enhanced written text that provides a brief description of it clip. Again, the benefits are twofold: You’ll improve the buyer and your search engine ranking positions.
2. Distribute movie clips on video-sharing websites.
In addition to posting movie clips on your own site, video-sharing websites are effective tools for gaining visibility and additional links. Remember these few points to maximize results:
- Don’t forget that movie clips hosted on YouTube and other video-sharing websites should be enhanced for keywords
- YouTube channel webpages — and those of other video-sharing websites — should be enhanced, as well
- Use videos clip distribution service like TubeMogul to deploy your movie clips to the top discussing sites
3. Implement a connecting strategy.
Video is judged by the same connecting standards as all other forms of digital material. So building both internal and external links is crucial for movie SEO. Ideas for a connecting strategy include:
- Cross-linking to other videos
- Linking to movie clips from appropriate web pages
- Linking to movie clips in weblog posts
- Tweeting the video
- Linking to movie clips from social media pages
- Bookmarking the video
4. Encourage viewers to discuss your movie clips.
First thing is first — if you want customers to discuss your movie clips, you must make material worth discussing. If your movie isn’t interesting, appropriate, entertaining or informative, customers aren’t likely to discuss it, let alone view it. From there:
- Allow and encourage customers to comment on the video
- Make it easy for customers to discuss your movie on You Tube, Twitter, Facebook and MySpace
- Offer movie material in multiple formats so customers can choose the one that best suited to their
- platfor and connectivity speed
5. Re-purpose your movie clips.
As with written text material, the more enhanced movie, the better. Get creative in order to re-purpose movie clips across the web:
- Embed movie clips in weblog posts
- Break up long movie clips and make multiple shorter ones
- Use transcriptions of movie clips to make websites or material for web pages
- Take screen shots from movie clips and post them to Flickr and other image-sharing sites
- Turn offline material, such as movie clips or movie clips of a conference keynote speech, into enhanced digital assets for your website
