You can obtain and study the Search engines SEO starte guider PDF. The papers is a fantastic evidence of what all SEO-s are doing, a opportunity to confirm the value of your methods and it validates the SEO exercise overall.
The main Topics in the starter guide are:
- Write better anchor text
- Use heading tags appropriately
- Take advantage of web analytic services
- Promote your website in the right ways
- Optimize your use of images
- Offer quality content and services
- Make your site easier to navigate
- Make use of the “description” meta tag
- Make use of free webmaster tools
- Make effective use of robots.txt
- Improve the structure of your URLs
- Good practices for URL structure
- Good practices for site navigation
- Good practices for robots.txt
- Good practices for promoting your website
- Good practices for page title tags
- Good practices for images
- Good practices for heading tags
- Good practices for description meta tags
- Good practices for content
- Good practices for anchor text
- Create unique, accurate page titles
- Be aware of rel=”nofollow” for links
